Skoda Scout Collection – Print Exploratory

March 10, 2011 § Leave a comment

The Skoda Scout Collection.

“Remember when you went.”

Over the years, Skoda has released Scout editions for certain models. These featured more rugged, off-road stylings and features, giving a familiar model a new, more adventurous face. But each Scout has been marketed individually along the position of it’s parent model. I have always wanted to bring them all together under one campaign. This is a print exploratory based on an old art direction affectation of mine from many years ago. Its a nice effect and an interesting way to showcase the otherwise generic beauty shots we shot for catalogue. Note: These are not authorized by Skoda, merely a personal project.

 

“Collect a full set of anecdotes.”

“Have a back catalogue of your own exploits.”

“There are no souvenir stands in the middle of nowhere.”

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