April 12, 2011 § Leave a comment

The success of Chladek in rasing awareness for Kinder refrigerated snacks led to other opportunities to expand the semi-freddi world. We developed a follow up promotion by created a series of Chladek inspired magnets.  To launch them, we created an on-line “Infinity Fridge” where the on-line community could take play with magnets on virtual refrigerator door. The more magnets that are created and uploaded, the bigger the door gets, ever expanding to accomodate the building of the worlds largest refrigerator magnet collection.

Here are some screen grabs, just in case the site is pulled down this year…


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